Established in 2000 as a small public relations company, HIPPO Communications has quickly become one of the most trusted and respected boutique communications consultancies in South Africa. The company entered a new stage in its development when it merged with Of Course Media in June 2011, a successful media company in its own right. This new venture solidified a rewarding four-year business relationship between the two companies, combining their complimentary skills to offer an integrated media and communications service that is second to none. HIPPO Communications specialises in creating and managing the image of your brand, service or product. We offer a service that is fresh and progressive, securing maximum exposure for your business through traditional, and modern social media channels. We passionately believe in teamwork, contracting the skills of relevant professionals to meet your unique and specific needs. HIPPO Communications is committed to transformation, and therefore, whenever possible, we work with accredited BEE companies.


Beryl Eichenberger founded HIPPO Communications in 2000. Established on a firm foundation of experience in the media and promotions industry, Beryl has built a company which is renowned for its excellent service and exceptional results. She has earned an impressive national and international reputation and is known for consistently exceeding her clients’ expectations. (

Lynne Smit founded Of Course Media in 2006, which merged with HIPPO in June 2011. Her track record includes 28 years of experience as a reporter and sub-editor on various publications including the Financial Times (London), The Argus and The Star. She is inspired by contemporary and evolving news dissemination techniques, including social media. Lynne is President of the South African Science Journalists’ Association (SASJA), a mentor for the World Federation of Science Journalists, the author of three textbooks and editor of a book on education in South Africa. (

Alby J Aupiais has twenty five years’ experience in marketing, having worked in a PR consultancy and advertising agency prior to forming his own communications company. He later moved to Cape Town in 1992, joining the V&A Waterfront management company where he spent fourteen years in the marketing department managing the advertising, publications and communications, events & entertainment divisions. Prior to leaving the Waterfront and offering consultation services to various clients, he managed its website, online marketing and CRM/Loyalty portfolio. Alby joined HIPPO in January 2013. (

Jessica Miller joined HIPPO in January 2013. Her professional experience to date includes organisational management and administration in a variety of industries such as travel, hospitality and printing for medical, educational, industrial and architectural businesses. It is with great excitement that Jessica has joined the HIPPO team, and she looks forward to adding tangible value to the organisation. (

Greg Smit joined HIPPO in June 2011 after working as an independent IT consultant, providing logistical and technical support for an international company. Greg is the glue of HIPPO Communications’ behind the scenes operations, heading up our administration and logistics. He holds to high ethical standards, and to a belief that the only way to do whatever you do, is the right way. ( 

Nicola Naidoo joined HIPPO as an intern in September 2013. She has a three year diploma in Public Relations and a B tech in Public Relations Management. She has past experience in sales and promotions. (